Character Illustration
At Rocket Money, character illustration plays a key role in making complex financial topics more approachable and engaging for users. These illustrations add personality to the brand, helping to simplify intimidating information and create a more approachable, user-friendly experience.
Scene Illustration
Scene illustrations are a key element across Rocket Money email campaigns and throughout brand and marketing material. The challenge is to design imagery that grabs attention and is light and playful in nature, which is essential to provide a sense of approachability and help the user combat the often-daunting essence of financial concepts.
