Web Experience
Redesign of Albert’s web experience to reflect its evolution into a personal AI financial assistant. The direction centered on clarity, intelligence, and trust—translating a complex, AI-driven product into a clean, intuitive, and design-forward interface. The result balanced a sense of advanced technology with approachability, and simplified messaging to make “AI-powered finance” feel both powerful and human.
App Store
The App Store screenshots for Albert were designed to introduce a new positioning: a personal AI financial assistant, not just a budgeting app. The narrative focused on intelligence, automation, and everyday usefulness—showing how Albert actively helps users manage, plan, and optimize their finances. Clean, minimal layouts paired with more expressive, forward-looking visuals helped communicate a sense of advancement, while keeping the experience clear and approachable.
