I was approached by the founder of Lume, an AI meeting assistant software, to establish a cohesive and professional brand identity that reflected the company’s focus on productivity and real-time collaboration. The rebrand sought to balance modernity and simplicity, using a clean, approachable typeface and a fresh color palette that conveys clarity and efficiency.

The logo and visual elements were designed to emphasize connection and flow, aligning with Lume’s mission to streamline meeting experiences. These guidelines provide a versatile foundation, ensuring consistency across digital platforms while highlighting the intuitive, tech-forward nature of the brand.